The purpose of the public relations policy is to guide efforts to keep the community informed about the Library’s mission, services and resources and to foster a positive public image in order to maximize effective use and support.
The objectives of the Library’s public relations program are:
- To promote awareness and understanding of the Library and its roles and activities in the community.
- To stimulate interest in and facilitate use of the Library.
- To encourage public participation in planning Library services.
- To build advocacy for the Library’s needs and the activities of the Friends of the Library organization.
The following means may be used to accomplish the foregoing objectives:
- Specific goals and activities shall be developed annually and the program shall be evaluated periodically.
- Personal and informational group contacts shall be maintained with government officials, service clubs, civic associations, and other community organizations by library staff and board members.
- Local media shall be utilized to keep the public aware of and informed about the resources and services of the McIntosh Library.
- Newsletters, brochures, and other promotional materials may be produced and distributed through regular mailings and other effective methods of reaching the public.
- The Library may sponsor programs, classes, exhibits and other library-centered activities and shall cooperate with other groups in organizing these to fulfill the needs of the community for educational, cultural, informational or recreational opportunities.
- The Library Director or a designated staff member shall have the responsibility for coordinating the public relations and public information activities of the Library.